CAFFEINE STAR BRANDING
WE MAKE THE INSTAGRAM WORTHY DESSERTS FOR YOU
RESPONSIBLE FOR BRANDING&MASCOT CHARACTER&COLOUR CONCEPTS&SLOGANS&ART DIRECTING THE PHYSICAL STORE
*EXECUTED BY GRAPHIC DESIGNER&A GREAT TEAM MEMBER MR.KWON*
A brand new French& American cafe franchise startup is opening up its first store in November 2022. During the long-term art direction and branding of this store, I had the honour of creating in-store posters, mascot character goods, and some social media strategy guidelines.
THE MASCOT CHARACTER AND GOODS
1. On the right of this text, there is an initial sketch of a Korean girl with a retro haircut drinking a coffee.
2. The designer team started brainstorming and came up with more vintage characters.
THE POSTER ART DIRECTION
From left to After the start of interior design constructions for the physical store, the client requested to create posters that matches the main colour and the aesthetic of the brand. Here, I got inspiration from old 1930s-40s pin up girl posters and applied a bit of pop art style when giving guidelines to the design team.
